Market Research

 

From 1998 till 2004 I was collaborating - as head of the Communication Department - with "Metron Analysis S.A.", a Political and Social Surveys and Market Research company, based in Athens, Greece. I gained a great deal of research experience, having participated in multiple research programs, concerning both the field of Political/Social surveys, and that of Market research. Now I'm working as freelance political communication consultant, so research and analysis still plays an important role for me, using them as professional tools.

The Political and Social Research Projects in which I have participated (either as research executive or as project manager) were Electoral Behavior Surveys, Political or Public Persons Image Studies, Surveys on Attitudes and Opinions in Social Subjects, Media Tracking & Analysis Studies and Local Administration Surveys.

The Market Research Programs in which I have participated as well during my days in the company, were Corporate Image Studies, Uses and Attitudes Surveys, Customers Satisfaction Researches, Market Share Analysis, Pre / Post Advertisements Test and New Product Launching Researches.

Mostly, my Department was specialized in Communication Services such as Day-To-Day Consulting, Communication Crisis Management, Campaign Management, Media Representation, Evaluation Programs and Public Events Organizing.

If you are interested in Political, Social and Market Research, in the Web Links section of the site, you can find some links I gathered for you, from Research Organizations mostly in Greece, Europe and U.S.A.